A Heartfelt Goodbye from Macaso Italy: 20,000+ Customers, Millions of Impressions, and What Lies Ahead

Today, on July 26, 2026, we are sharing an important and emotional update regarding the future of Macaso Italy.

Due to unavoidable operational circumstances, we have taken the difficult decision to officially close our brand operations starting today. Moving forward, our team will fully pivot and channel all our focus, energy, and capital into our main company, Harns International.

While this chapter of Macaso Italy comes to an end, looking back at our 3-year journey fills us with immense pride, gratitude, and confidence for what comes next.

Reaching Millions Across India

When we launched Macaso Italy, our goal was to deliver high-quality, fashion-forward topwear to people across India. To build awareness, we invested heavily in performance advertising and marketing.

That investment paid off in ways we could have only dreamed of:

• Millions of Impressions: Our content and creative campaigns reached millions of screens across the country.

• Lakhs of Website Visits: Hundreds of thousands of shoppers clicked through our ads, explored our storefront, and engaged with our collections.

• 20,000+ Customers Served: Over three years, we served around 20,000+ customers, shipping orders to almost every major city and pin code in India.

A huge part of our growth came from our marketplace partners—including Ajio, Myntra, Flipkart, and Amazon. Their platforms helped us scale massively, navigate logistics seamlessly, and connect with fashion lovers in every corner of the nation.

The 12% Return Rate: Proof of Your Love

In the online fashion space, return and RTO rates routinely cross 25% to 30%. Against that industry standard, Macaso Italy maintained a 12% return rate.

That single metric speaks volumes. It proves that when you received a Macaso piece in the mail, you loved the fabric, the fit, the finish, and the presentation. Knowing that 88% of our delivered products stayed in your wardrobes brings us incredible satisfaction.

Transparent 3-Year Financial Report

In line with our commitment to complete transparency with our community and partners, here is our adjusted 3-year financial summary from November 2024 to July 2026:

Executive Financial Summary

• Total Cumulative Revenue: ₹1.43 Crore

• Peak Revenue Year (FY 2024–25): ₹90.08 Lakhs

• Average Gross Margin: 71.3%

• Total Adjusted Marketing & Ad Spend: ₹51.70 Lakhs

3-Year Statement of Profit & Loss (INR)

Unit Economics & Channel Distribution

• Direct-to-Consumer (D2C Website): 56.6% of sales

• Marketplace Channels: 43.4% of sales

• Average Order Value (AOV): ₹665

• Customer Acquisition Cost (CAC): ₹177

• RTO / Return Rate: 12.0%

Failure is Just a Stepping Stone

While we may have fallen short of a few original long-term milestones, we do not see this as a failure. In business, every setback is a masterclass in supply chains, customer psychology, ad efficiency, and scaling dynamics.

We learned a lot, grew stronger as a team, and developed operational capabilities that will stay with us forever.

We are now taking every single lesson, insight, and piece of feedback from Macaso Italy and putting it into planning something much bigger under Harns International. We look forward to serving you all again in the near future with even greater value and innovation.

Goodbye and Thank You

To our 20,000+ customers, our marketplace partners, our suppliers, and everyone who engaged with our brand: Thank you for having trust in us.

This isn't the end of our story—it's simply a shift to a bigger drawing board.

With gratitude and respect,

Hammad Shamsh

Founder & CEO, Macaso Italy | Proprietor, Harns International